In order to train sales teams in a palpably distinct selling ceremony, it is essential to first highlight the exceptional value of your history, affirm your strong positioning and create a unique message.
The Wind Rose provides your House with a complete storyline:
Your Brand Bible:
an audit, based on a multifaceted analysis – strategic, sociological, cultural, historical and emotional – that presents your House in a new light.
Your Product Bible:
the story of your iconic products and collections that can be used by all departments of a luxury House.
Your Brand Content:
original and exclusive editorial content, reflecting the exuberant energy of your House. Magazines, newsletters, web content…
Your Brand Conversation:
creation of a series of events (co-branded) to promote your House and recruit new clients with joyful brand experiences, in your boutiques and at other venues.