«Photography is putting one’s head, one’s eye and one’s heart on the same axis.»
When I take photos, I look to capture a moment of pleasure. The image then reveals the emotion of that instant.
When I work on an image or a graphic, I get satisfaction from the discovery and experimentation. First I immerge myself in the brand and subject, and then little by little, I uncover what works the best.
While visual harmony may be subjective, when it is coherent and in sync with the overall creative direction, then it is a success!
For the last 10 years, I have immensely enjoyed creating for prestigious brands, creative brands, and brands for which the initial emotional reaction is important. My work as an Artistic Director and more broadly in visual communications, for the world of luxury, cosmetics and perfumes, has evolved to include diverse challenges and different types of communications tools.
It is much easier to imagine and produce in a kind and respectful environment, where everyone’s goals are considered. This is how, aligning our heads, eyes and hearts that we raise the sail of each project!