“ An Ode to Pre-Loved Luxury ” Once upon a time there was a royal princess who donned the same dress twice in public. The audacity—and within the same week! Was the crown facing a budget crisis? The news lit up England’s tabloids. When Kate wore her favorite outfit for a third time, the nation […]
“Welcome” a tribute to hospitality in Luxury Retail The doorbell rings, and I rush to grab the package from the delivery person. My Sézane order has arrived. I unpack it feverishly. The contents are everything I was hoping for: scented tissue paper, a personalized card telling me that Marianne prepared my parcel, and even a […]
The Knight, the Mona Lisa, the Picasso and the Aesthete: All hail clients of ordinary luxury. “Luxury”, claims Bernard Arnault, “is the ordinary for extraordinary individuals and the extraordinary for ordinary individuals.” “Luxury”, claims Bernard Arnault, “is the ordinary for extraordinary individuals and the extraordinary for ordinary individuals.” Extraordinary… A word that invites pause. In […]
“No thanks, I’m just looking”…And yet you buy. Why? Guest on the podcast “Le Client”, Constance Calvet answers Marine Deck’s questions by sharing her expertise on the customer experience, drawing from her book “Non Merci je regarde.”Together, in front of the camera, they discuss the art of emotional selling and customer relations—whether in store, remotely, […]
Cinderella Gen Z Style “ Once upon a time, there was an orphan girl living under the thumb of a vile stepmother obsessed with her own image.” Every day, the poor teenager dutifully fulfilled her endless list of chores, catering to the whims of her two ghastly stepsisters whose world extended no further than the […]
Christofle and the Spirit of Innovation “Salespeople, become storytellers!” Over the past few years, storytelling has become an integral part of sales training programmes. Out with hard skills, in with heart skills, those abilities that captivate your client through all their senses. From salesperson to storyteller, we’re told there’s only one step. True, but […]
Quite simply, Nourish the bond with our clients Our clients see us as much more than salespeople. Like them, we are, each one of us, individuals linked by our encounters and exchanges. With The Wind Rose, discover the value of cultivating this relationship, and learn how to do it with sincerity, kindness, and trust! […]
Today’s situation is unprecedented. The history and everyday life of Brands has been interrupted by the current health crisis. We are already witnessing everywhere the rise of a new kind of emotional marketing that emphasizes the values of “sustainability”. The time is now right to forge a more authentic connection to your clients and friends. […]
“I don’t have time!” As everyone in the store knows, it’s hard to focus on a training module for more than 5 minutes. And for a good reason, there’s always so much going on. On the sales floor, training may be crucial, however it suffers from a constant lack of time. In the last few […]