“Ball, my dear ball, do you see luxury making a comeback?” Once upon a time, there was Madame Irma who, as she did every January, took out her crystal ball to decipher the secrets of the year ahead. “Ball, my dear ball, do you see luxury making a comeback?” she asks, and not without reason. […]
Once upon a time, a baby lay in a manger, tightly swaddled. Legend has it that in the first few days of January, kings traveled from afar to kneel before him, presenting him with sumptuous gifts. It’s a bit odd, when you think about it, to offer myrrh and incense to a newborn who doesn’t […]
Once upon a time, in the Land of the Rising Sun, there was a salesman named Jun, full of enthusiasm and talent. One morning, two wealthy ladies from Singapore entered the shop, queens, no doubt, judging by their bulging shopping bags and sparkly necklaces. They were welcomed accordingly, as hospitality is taken to extraordinary heights […]
“ An Ode to Pre-Loved Luxury ” Once upon a time there was a royal princess who donned the same dress twice in public. The audacity—and within the same week! Was the crown facing a budget crisis? The news lit up England’s tabloids. When Kate wore her favorite outfit for a third time, the nation […]
“Welcome” a tribute to hospitality in Luxury Retail The doorbell rings, and I rush to grab the package from the delivery person. My Sézane order has arrived. I unpack it feverishly. The contents are everything I was hoping for: scented tissue paper, a personalized card telling me that Marianne prepared my parcel, and even a […]
The Knight, the Mona Lisa, the Picasso and the Aesthete: All hail clients of ordinary luxury. “Luxury”, claims Bernard Arnault, “is the ordinary for extraordinary individuals and the extraordinary for ordinary individuals.” “Luxury”, claims Bernard Arnault, “is the ordinary for extraordinary individuals and the extraordinary for ordinary individuals.” Extraordinary… A word that invites pause. In […]
“So that artificial intelligence doesn’t turn us into superficial beings…” Or “Designing training programmes in the age of AI” Fun fact: the first AI saw the day in 1812 under the guise of a talking mirror in the Grimm Brothers’ Snow White. “Mirror, mirror on the wall, who’s the fairest of them all?” In the […]
The Fable of the Gardener Once upon a time, there was a Michelin-starred chef who dreamed of having a vegetable garden. In this patch of land, he would be in command, planting and watching over the growth and flavour of his crops at every moment. Behind his restaurant lay an idle plot of land. He […]
Christofle and the Spirit of Innovation “Salespeople, become storytellers!” Over the past few years, storytelling has become an integral part of sales training programmes. Out with hard skills, in with heart skills, those abilities that captivate your client through all their senses. From salesperson to storyteller, we’re told there’s only one step. True, but […]
Today’s situation is unprecedented. The history and everyday life of Brands has been interrupted by the current health crisis. We are already witnessing everywhere the rise of a new kind of emotional marketing that emphasizes the values of “sustainability”. The time is now right to forge a more authentic connection to your clients and friends. […]