Entries by Fanny

TELL ME A STORY #9 – An Ode to Pre-Loved Luxury

“ An Ode to Pre-Loved Luxury ” Once upon a time there was a royal princess who donned the same dress twice in public. The audacity—and within the same week! Was the crown facing a budget crisis? The news lit up England’s tabloids. When Kate wore her favorite outfit for a third time, the nation […]

TELL ME A STORY #8

“Welcome” a tribute to hospitality in Luxury Retail The doorbell rings, and I rush to grab the package from the delivery person. My Sézane order has arrived. I unpack it feverishly. The contents are everything I was hoping for: scented tissue paper, a personalized card telling me that Marianne prepared my parcel, and even a […]

TELL ME A STORY #7

The Knight, the Mona Lisa, the Picasso and the Aesthete: All hail clients of ordinary luxury. “Luxury”, claims Bernard Arnault, “is the ordinary for extraordinary individuals and the extraordinary for ordinary individuals.” “Luxury”, claims Bernard Arnault, “is the ordinary for extraordinary individuals and the extraordinary for ordinary individuals.” Extraordinary… A word that invites pause. In […]

“THE CLIENT” by Marine Deck, with Constance Calvet – Podcast

“No thanks, I’m just looking”…And yet you buy. Why? Guest on the podcast “Le Client”, Constance Calvet answers Marine Deck’s questions by sharing her expertise on the customer experience, drawing from her book “Non Merci je regarde.”Together, in front of the camera, they discuss the art of emotional selling and customer relations—whether in store, remotely, […]

TELL ME A STORY #6

“So that artificial intelligence doesn’t turn us into superficial beings…” Or “Designing training programmes in the age of AI” Fun fact: the first AI saw the day in 1812 under the guise of a talking mirror in the Grimm Brothers’ Snow White. “Mirror, mirror on the wall, who’s the fairest of them all?”  In the […]

TELL ME A STORY #5

« Craftsmanship, or a modern-day chanson de geste.» Welcome to Goodwood. Here, the cheeky grass teases a delightfully English sky with its greenness. Here, all is calm, rural and voluptuous serenity. And yet, if you listen closely, in the distance you’ll hear the whimper of an engine taking its very first breath. Welcome to Rolls Royce. […]

TELL ME A STORY #4

“Finding the perfect shoe.” Remember Cinderella? We mentioned her last month. Let’s pick up the story where we left off. There’s a really surprising element in this tale: the slipper. Glass, leather or pleather – that’s not the question. Let’s imagine the scene: a prince, an unknown woman, two young people dancing. Midnight strikes, the […]

TELL ME A STORY #3

Cinderella Gen Z Style “ Once upon a time, there was an orphan girl living under the thumb of a vile stepmother obsessed with her own image.” Every day, the poor teenager dutifully fulfilled her endless list of chores, catering to the whims of her two ghastly stepsisters whose world extended no further than the […]

TELL ME A STORY #2

The Fable of the Gardener Once upon a time, there was a Michelin-starred chef who dreamed of having a vegetable garden. In this patch of land, he would be in command, planting and watching over the growth and flavour of his crops at every moment. Behind his restaurant lay an idle plot of land. He […]